So, jolly japes, it was all a wheeze to highlight the shortage of organ donors, both in the Netherlands and across the world. It’s a serious problem, particularly for some ethnic groups due to cultural/religious taboos re donation and some genetic predisposition to certain types of organ failure. I personally had an Indian friend whose kidneys were in a shocking state from the time he was born. We’re not in constant touch any more but I hear through the grapevine he’s desperately in need of a transplant now and because of the shortage of suitably typed donors his wait may be a long one, perhaps longer than he has left.
So why was the BNN show doubly bad taste? Well, for one I think that the premise was flawed, organ donation should not be about shock tactics and practical jokes. It’s a decision that each of us has to come to in our own time and with the support and understanding of our family and partners. The effect of this show was to increase the profile of the issue, but for how long. And now that the shock value of this grotesque (albeit fictional) show has been imprinted onto the public consciousness, what next? It would be difficult to create a more outrageous format to raise the profile of the issue again.
However I think the most telling part of this whole saga is that everyone believed it. I believed it. I don’t feel aggrieved that I was taken in. I don’t feel like I was taken for a ride, shown to be a sucker, drawn along with the public outrage like so many others. No, I think that in today’s climate of multi-channel TV, lowest common denominator formats and desperate battles for the next winning formula/cash cow there are production companies out there who will stoop to any depths to get noticed. I, like everyone else, believed this show was actually going to make good on its promise of a kidney by popularity contest. Why? Because the standard of television has sunk so low.
Satellite TV does bring choice to a certain extent, allowing previously marginalized special interest groups a voice in the visual media. It allows programme makers the opportunity to experiment with the cutting edge. But only on a fraction of the channels out there. For the most part it’s repeat after repeat of the same shows, often decades old. Funding for new material is spread thinner and thinner so in the same way that record labels will ditch an artist if they fail to chart regularly, only formats with almost guaranteed returns get funding.
There are some wonderfully talented and innovative programme makers out there. We in the UK for example have a fine and long-standing tradition of public service broadcasting. The BBC’s charter had (and I believe still has) clauses to the effect that it is the duty of the corporation to educate and inform, as well as entertain. Even other channels, notably Channel 4 produce inventive, entertaining and thought-provoking dramas, documentaries and reportage.
It would be interesting to see the audience figures for the show. In one respect I hope they were good and many people considered organ donation because of it. On the other hand I’d like to believe people were so repulsed by the concept that they switched channel. I suspect the former.
When we are all so ready to believe that a TV channel and production company would actually make such a programme, what does it say about the public’s perception of the TV we watch?
©2007 Alexander, more of my ramblings and other stuff at alexsuze.com, or drop by my MySpace Account.

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